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Old 04-10-2017
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Default Adidas is on track to leave in the dust industry.

Adidas says its new partnership with Silicon Valley start-up Carbon allows it to adidas extaball femme overcome many of those difficulties to produce a sole that can rival one made by an injection mould, and at a speed and price that allow for mass production.

“This is a milestone not only for us as a company, but also for the adidas stan smith femme industry,” Adidas head of technology innovation Gerd Manz said when announcing the launch of its new “Futurecraft 4D” shoe. “We’ve cracked some of the boundaries.”

Carbon, financed by venture firms such as Sequoia Capital Operations LLC as well as funds set up adidas stan smith homme by General Electric Co and Alphabet Inc’s Google, has pioneered a technique that prints with light-sensitive polymer resin that is then baked for strength.

Athletic-shoe giant adidas AG (NASDAQOTH: ADDYY) announced adidas stan smith slip on on Friday that it's partnering with venture-backed 3D printing company Carbon to manufacture Futurecraft 4D, a new line of athletic shoes for the mass market with 3D-printed midsoles that will eventually be able to be customized.

Adidas is on track to leave in the dust industry heavyweight Nike (NYSE: NKE) and other athletic-shoe industry players, such as Under Armour (NYSE: UA) (NYSE: UAA) and privately held New Balance, in the 3D-printed shoe race. All these competitors have announced or launched adidas stan smith strap x raf simons3D-printed shoe initiatives in the past couple of years, but adidas is the first in the industry to announce concrete plans to produce 3D-printed shoes for the mass market.
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